Ad Hero is often asked “Why Use AdWords?”, here are 7 reasons to use AdWords, Google’s Pay Per Click advertising system.

1. AdWords is Easy and Immediate

If you know what you’re doing like Ad Hero does then it’s easy to set up campaigns to achieve your business goals. You should always use multiple channels for your marketing, and AdWords is one part of the marketing mix. Once Ad Hero has completed campaign set up, your ads will go live immediately. Where AdWords is immediate and delivers leads and sales straight away, Search Engine Optimisation (SEO) takes longer to achieve high rankings and deliver the same volume of leads and sales.

2. AdWords is Measurable

Every piece of data and action is measurable with AdWords and you can easily measure form fills, phone calls and online sales. Ad Hero will ensure that everything that can be measured, is measured, using Google AdWords conversion tracking, Google Analytics and call tracking. By measuring every interaction, you can gauge return on investment and ensure that your budget is spent in the best possible way and also avoid spending money on those elements that don’t work, increasing ROI and profit.

3. AdWords is Cost Effective

Daily budgets can be set in AdWords so that you don’t spend more than you want to each month and Ad Hero will ensure that you don’t exceed your budget. Keyword bids can be adjusted to meet your ROI or profit goals. Compared to other forms of advertising, such as newspaper or television advertising, AdWords is not only more measurable and more highly targeted,  but more cost effective, because your ads only show at the exact moment when someone is looking for the product or service you offer, meaning that visitors are more likely to buy. Ad position in the search results can be increased without raising your bid, by having a higher click through rate on your ads.

4. AdWords Offers Huge Reach

If your customers use Google to search for answers to their questions, then it’s likely that you will benefit from Google advertising. Not only do ads show on search results pages, but they are also displayed on non-search engine sites such as blogs, forums and other informational sites that are part of Google’s Display Network. In Google’s words:

“The Google Display Network is the UK’s largest ad network. With 84% reach of the online population, the Google Display Network reaches more people than any other network – and sees them more regularly. The average UK consumers visits a site on the Google Display Network once every 15 minutes.”

5. AdWords has Control and Flexibility

Ad Hero knows the ins and outs of all AdWords settings and features and there is great flexibility in targeting and when and where your ads will show. For example ads can be shown only to your target audience in specified geographical  regions, and at the times you want, so for example you could show ads in the UK, but only on weekdays between 9 and 5pm. You can set AdWords to show ads only for the specific keywords you want therefore minimising irrelevant clicks. Campaigns can be paused and activated as you wish and in a paused state, spend will be zero as you only pay when your ad is clicked. Multiple attention-grabbing ads can be tested against each other to see which ones perform best.

6. AdWords can be Used for Research

Got a new business idea? It’s easy to test the market with AdWords to gauge interest in a new idea. Targeting those who will be interested in your idea could help to see how they engage with it.

AdWords keyword and search query data is often used to inform other marketing activity, in particular what keywords to target for search engine optimisation (SEO).  If some keywords in your AdWords  account perform particularly well then these can be used in your SEO campaign.

7. AdWords Works!

Ad Hero’s clients can testify that it increases profit for them, and 1000’s of businesses across the UK, including your competitors, are making profit with AdWords. With a decent website, a good offer and well rounded, targeted campaigns that are continually optimised, you too can have success with AdWords.

Request a free AdWords Audit.

Convinced about why to use AdWords? Then read about why to choose Ad Hero.