Here’s what you’ll get when you choose Ad Hero for your AdWords Management.

For Existing Accounts

  • Free AdWords account audit, which will result in recommendations to improve your account
  • In-depth research of your business, market and competitors
  • Identify weaknesses in strategy and improve to achieve your business goals
  • Examine account structure and improve where required
  • Execute any ‘quick wins’ in your account, for example, pausing poor performing keywords
  • Identify other optimisation opportunities and take action to increase click through rate for example, so you pay a lower cost per click
  • Improve Quality Score, so that you pay a lower cost per click. For more on this, please see here
  • Improve ads so that you pay a lower cost per click
  • Keyword research for increased keyword coverage
  • Adjust account settings where required to maximise performance
  • Look at areas to increase reach and develop brand awareness, by using the Google Display Network to show your ads on blogs and other informational sites
  • Improvement and creation of dedicated PPC landing pages where required
  • Remarketing to display ads to those who previously visited your site but did not buy or make contact

For New Accounts

  • In-depth research of your business, market and competitors
  • Set goals for account success
  • Keyword research to discover relevant keywords that will help achieve your business goals
  • Negative keyword research to identify keywords that will prevent your ads showing, such as ‘free’ and ‘jobs’
  • Setting up your AdWords account and campaign structure, adding adgroups and keywords
  • Setting keyword bids
  • Ad copywriting: writing compelling ads that appeal to your target audience and will achieve your goals
  • Add AdWords Extensions,to enhance your ads, including Sitelinks, Call Extensions and Location Extensions as well as other extensions as required
  • Adjusting AdWords account settings
  • Measurement: set up AdWords conversion tracking to measure conversion actions such as contact form fills or the purchase of a product. Set up Google Analytics to measure visitor behaviour on your website
  • Account monitoring and adjustment
  • Free £75 AdWords credit for new accounts

Ongoing Optimisation and Improvement of AdWords Accounts

  • Analysis of your AdWords account and Google Analytics
  • Identifying opportunities to improve Quality Score and improving (see our article on Quality Score here)
  • Keyword research and adding new keywords and pausing underperforming keywords
  • Running various reports to help with optimising your account
  • Adding negative keywords to prevent ads showing for irrelevant search queries
  • A/B split testing ads to improve ads to only show those that perform best
  • Bid management and adjustment to meet you ROI goals
  • Campaign monitoring
  • Reporting at a level of detail you require and conveyed in a way you understand
  • Discussion with you about campaign performance and new ideas for example

All of Ad Hero’s work is underpinned by the goal of increasing profit for your business and maximising return on ad spend by reducing cost per conversion, increasing conversion rates and lowering cost per click.

Want to know more? Read on about why to choose Ad Hero for your AdWords Management.